By Appointment only: Monday to Friday 9am - 5pm

Sue’s Story

How I fell into hairdressing and why choosing a wig should revolve around empowerment and renewed confidence.

I was born into a family of hairdressers, and when I was 17, my father was approached to supply wigs to the local hospital. This experience marked the beginning of our journey into the world of wigs. We decided to run the wig business alongside our existing hairdressing salon, allowing us to cater to a broader range of customers.

Upon moving to the Midlands with my husband, I felt a calling to devote myself entirely to providing wigs. In 1987, I took a bold leap by applying for my own NHS wig contract. This pivotal moment transformed our business, and Wills Wigs flourished to the point where we now employ a team of 8 dedicated people.

Nestled in Bromsgrove, Worcestershire, our studio boasts four serene consulting rooms. What sets us apart is our devoted consultants, all seasoned hairdressers, who infuse each interaction with empathy and understanding. They hold a wealth of knowledge and experience in the realm of wigs, and more profoundly, possess the skill to genuinely connect with our clients.

At Wills Wigs, we have always strived to create a safe and welcoming space for our clients. Beyond providing high-quality wigs and personalised consultations, we aim to foster a sense of community and empowerment. Over the years, I have witnessed countless individuals walk through our doors feeling uncertain and vulnerable, only to leave with a renewed sense of confidence and self-assurance.

Sue Newson

I felt a calling to devote myself entirely to providing wigs.

One of the most gratifying aspects of our work is seeing the transformation that takes place when a client finds the perfect wig that not only looks beautiful but also feels like a natural extension of themselves. It’s incredible how something as simple as a wig can make such a profound difference in someone’s life, restoring their sense of normalcy and helping them navigate through challenging times with greater ease.

The heart of our business beats with compassion for those who come to us carrying the weight of hair-related challenges, be it from alopecia or medical treatments. We recognise the emotional burden that accompanies such struggles. For this reason, I’ve made it our mission to cocoon our customers in comfort, support and understanding. Selecting a wig out of necessity can be a daunting experience, and we are determined in our pursuit to make this journey a positive one. We firmly believe that a nurturing experience during such trying times can kindle a spark of solace and warmth for our cherished customers.

As we look toward the future, our goal is to continue expanding our reach and impact, helping even more individuals in need of our help. We are grateful for the trust that our clients place in us and remain dedicated to upholding the values of empathy, integrity, and excellence that have guided us since the beginning. Thank you for being a part of our journey, and we look forward to serving you with warmth and understanding for many years to come.

It’s incredible how something as simple as a wig can make such a profound difference in someone’s life, restoring their sense of normalcy and helping them navigate through challenging times with greater ease.

Our team are here to listen and give you your confidence.

The Wills Wigs Way is designed to help you find your perfect wig match. Our wig experts stand united in helping you rediscover yourself and your confidence. If there are any worries or concerns, they are always ready to listen and offer advice based on their extensive experience.

Contact us today to book your personalised consultation with one of our friendly wig consultants and embark on your exciting wig journey!

Please feel free to contact us at 01527 871 709 or email us at info@willswigs.co.uk